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Okay, so I have a quick question for you. What is a landing page and what are they used for? And I bet you can give me a hundred different answers to that question because there's so many misconceptions and conflicting information out there about what a landing page is and how to use them correctly. Well, today we're gonna talk about some of the different types of landing pages that there are and when you would use them. And if you stick around to the end, I'm gonna show you my secret weapon for creating unlimited landing pages fast and easily. So real quick, let's talk about the difference between a landing page and a sales page because a lot of people get this confused. Landing pages are great for sending people directly from a link such as from YouTube or on your social media or in an email list. So it's a link that you've provided directly to this landing page. And those landing pages are used to collect email addresses so that you can offer freebies or opt-ins and direct them towards your other sales pages for like coaching programs, memberships and other digital products that you may have, even services. have a very specific purpose, and that is to convince your potential customer, your potential client to purchase from you. And real quick, I thought I would talk about sales funnels as well, because sales funnels are basically just groupings of landing pages strung together, from your opt-in or your squeeze page, to your upsell, your downsell, maybe another upsell, maybe a thank you page. Those are all landing pages that are grouped together, which creates a sales funnel. So now let's talk about the different types of landing pages, and we'll start with the squeeze page, which is probably one of the most common ways to collect someone's information because basically it's a page designed to literally squeeze the information from somebody by promising an exchange of an irresistible offer or a gift in exchange for their information. The goal is to create so much curiosity and buzz that you just have to put in their information and see what it is that you're having to offer. And then it forwards them on to either like a thank you page or even into one of your upsells or your down sells if you're creating a funnel and it kind of moves them down. through that buyer customer journey. Now also another name for a squeeze page, which is very similar, but it's a lead magnet or an opt-in page. That's when you create some sort of offer that is irresistible to somebody that they have to click on the link and you're gonna send them to this landing page and they're gonna be met with either like a form to put in their information or a button that has a pop-up form to put in their information. So the whole goal on that page is simply to collect their information in exchange for that freebie. And then maybe you save them on your email list to use later, maybe you reach out to them later with other promotions. But the idea here, especially when you're just getting started in online business, is to create your first lead magnet, your first freebie, and just start building your email list and then warming those leads and educating and nurturing them inside of your email list. Now there are landing pages that don't actually collect information or data from your potential customers. These are called click-through pages. And the point of a click-through page is that they kind of sit on the top of your sales funnel. So it's the link that they click on that brings them to this page. which gives them a little bit of information and then another call to action, which sends them somewhere else in your funnel. It kind of directs the traffic through to the next step of your funnel. Another big one that I use all the time are thank you pages. It's probably one of the most simplest landing pages that we've all seen. We've all probably experienced at some point where you've had a customer or you yourself have opt it in to some sort of freebie or some sort of digital offer. And then you're literally instantly redirected to some sort of thank you page. Now these thank you pages can be super simple, like literally just saying, Thank you, your freebies in your email box, or maybe it's thank you, I have some that are set up that just say thank you, click here to get your freebie, it automatically brings up their freebie, they can download it. But then depending on what you're building, I always recommend to my students, take advantage of these thank you pages because you already have them on your site, you already have them in your funnel, and you can use it to market or direct them to other areas of your website, your social media, your YouTube videos, your other programs, your coaching programs, things like that. So take advantage of your thank you pages, don't always have it where it just says thank you. Grab your freebie and that's it. Cause I still see a lot of people doing that. So at this point you may be asking, well when and where do I use a sales page versus a landing page? And which type of landing page do I use? And unfortunately, there's no definitive answer. But here are some of my personal guidelines to determine whether you should be using a sales page or a landing page. If you're looking to generate leads to build your mailing list or build a community of members, then use a landing page. If you're looking to sell your offer directly to your target audience, use a sales page. Now, Let's talk about some of the do's and don'ts of landing pages. The first thing is don't use visuals that aren't relevant to your offer or landing page or the reason why your potential customer or client came to that landing page. Now I know that seems pretty self-explanatory, but what I see a lot of the times are people that are cluttering up their landing pages with all these stock photos and imaging and graphics, and they're not thinking about the customer client journey. Think about whatever you promoted them. If you're running a paid ad or you're running something on YouTube, some sort of... call to action, you want that call to action to line up with the imagery and the information on your landing page. So you're kind of guiding them through this customer journey. You got to think about it as a cohesive customer client journey or buyer journey all the way through. So keep it minimal, only include graphics and text and information that is relevant to what they clicked through to receive from you. Which brings us to the next thing, which is don't clutter your landing page with unnecessary fluff. Keep in mind again, that. customer buyer journey. If you confuse the customer with too much information or too many things that aren't relevant to the offer that they clicked through for, you're gonna confuse them and a confused buyer doesn't purchase. Now a big thing that you can do on your landing pages is make your calls to action stand out. Make them bold and big. Make those buttons bold and big. Use bold text, bold contrasting colors. Make sure that button and that call to action, wherever that is, is clear to the viewer. Now, one thing that I always talk about is how if you're creating a landing page, a landing page serves a certain purpose. Do not include navigational links up in the header or in the footer because you want them to stay focused. Again, think about that customer buyer journey. You're trying to hold their hand. You're trying to walk them through the process. You're trying to guide them through to your offer, your freebie, your offer, your sales, whatever it is. That's the difference between a landing page and a website because with a website, you've got all these calls to action. They show up, there's like a hundred different buttons to click on. You may have your freebies, you may have your courses, you may have your opt-ins on the page as well, but you've also got all these other calls to actions, all these other buttons and drop down menus. And it's kind of like shiny objects and they're right, they're kind of all over the place, go, well, where am I supposed to click? And so a landing page is meant to be super, super focused. And that's why on a website page, your bounce rates are a lot higher, meaning that that's when somebody shows up to your site. and instantly leaves because they don't know which action to take. They have no idea if you use your main website page as the link in one of your promotions or your campaigns, that's doing you a disservice. You need some sort of landing page that walks them or a sales funnel, right? A collection of landing pages that kind of walks them and guides them through this process. If you don't, you run the risk of having a higher bounce rate as opposed to having a higher opt-in rate. And the last thing I want to mention is don't ask for too much information. Okay? only ask for relevant information. So if you're giving away a free ebook or a free module in one of your courses, you don't need their phone number or their social security number. I hate when I show up on landing pages and I'm literally just signing up for a freebie and they want my entire life story and they want all of my information. It's pointless. All you need is an email address and that's pretty much it. If anything, get like a first name or something. I put it on some of my forms that I want them to. give me their first name, but I make it optional. But it's because I like to have those emails that go out later, customized with their name in the, you know, in the intro. Hey everybody. And thanks for tuning into this podcast episode. This is actually a snippet from a YouTube video that I did recently, all about landing pages on my YouTube channel. If you're more of a visual learner and you want to learn about Kajabi, which is my secret weapon for building unlimited landing pages. Jump on over to YouTube at youtube.com slash Michael gums. That's my channel. subscribe to my channel and find my landing page video. The link will be here in the show notes. You could also sign up for a free 30 day trial of Kajabi at michaelgoms.com slash Kajabi. And that way you can follow along with the video and learn how to create your landing pages, which is actually the type of page and the thing that I really recommend the most when you first get started in Kajabi is creating your lead magnet and your free opt-in page right away so you can start promoting it and building your email list. So I hope you enjoyed this episode and I'll see you in the next one.
